"The leaflet is back"

We live in a world full of feeds, algorithms, reactions and endless attention seeking. However, most things flashes by without leaving an imprint. I'm very thankful for that. Then something out of the ordinary happened. I received a letter complete with envelope, airmail etiquette, stamp and sender address (in the real mail). It was a letter from Dad Horse, or more precisely a 16-page leaflet in German and English. A couple a weeks ago Dad Horse made a grand exit from social media, read more here (opens in a new window). The leaflet, or bullentin as Dad Horse prefer to call it, contains upcoming shows, link to his Substack page, links to merch in the US or EU, link to Bandcamp. You could also join the cult and become a member of the order of the cult (a patronship). There are three different levels (hybrid saint, modern saint and hardcore saint). I will probably not become a saint, but I will continue to buy his Keller Gospel music. The leaflet also contains personal and well-written texts from Dad Horse himself. The music industry is crazy. Playlists have replaced knowledge, taste and curiousity. The old Andy Warhol saying "In the future, everyone will be world-famous for 15 minutes" is now down to nanoseconds. What once upon a time was borrowing a few beats from other artists has become stealing the whole piece without remorse. AI-generated music is nowadays being reviewed, which must be a contradiction in terms if there ever was one. Streaming is slowly but surely suffocating creativity. I was both surprised and encouraged by the old-school leaflet from Dad Horse. It was personal, neat and handy. As always, interpersonal relations is the key to everything.